Monday, April 16, 2012

Not All Time Savers Are Created Equal


Francesco Patarnello, CEO of Evertale and Andrian Ott, author of The 24-Hour Customer, Join host Nancy Lin on the Business Reinvention Show
 Voice America Talk Radio Network, the internet audio and video broadcasting pioneer, announced today that Francesco Patarnello, CEO of Evertale, and Luca Ferrari, COO of Evertale will join Nancy Lin, host of Business Reinvention on the VoiceAmerica Business Channel ( www.voiceamerica.com/show/2051/business-reinvention) Monday, March 26, at 4 p.m. Pacific Time. The award-winning author, Adrian Ott, will also be a guest on the show.

Patarnello and Ferrai, both from Italy, created Evertale in Copenhagen in 2010. Their company offers a smartphone app that collects data from your phone and turns it into an online scrapbook. The app automatically captures all of your daily interactions on your phone such as text messages, photos, and meetings that are scheduled with friends. The result is a self-written scrapbook of your life. It’s algorithm also helps highlight the moments when you do something new and noteworthy.


Evertale taps into the needs of time-strapped consumers who want to document their lives but don’t have the time to do it. As our lives become more difficult to manage, the value of our time increases.

Andrian Ott, author of The 24-Hour Customer states, “Not all time is created equal.

The most valuable time for everyone is time where attention is focused.” Her book received the Best Business Book of the Year award by USA Book News, Library Journal and Small Business Trends. She is also the CEO of Exponential Edge® Inc. and consults and serves frequently as a keynote speaker at industry events. In this episode, Ott will discuss the ways to develop products that consumers will want to spend time on and incorporate into their lives. Host Nancy Lin will provide insight into what sets the start-up's product apart, and why the preservation of memory is more important to consumers today.

“Business Reinvention with Nancy Lin” airs live on Mondays at 4 PM Pacific / 6 PM Central / 7 PM Eastern on The VoiceAmerica Business Channel. To access the show, go to www.voiceamerica.com/show/2051/business-reinvention. The show empowers listeners to think innovatively and offers you inspiration and business lessons from business leaders. Leveraging Nancy’s own diverse experience in business and international development, the show features guests from a wide range of sectors and countries who have succeeded in transforming their organizations, shifting business paradigms, and bringing about social change.

The VoiceAmericaTM Network offers the latest conversations in a talk radio format, providing education, interaction, and advice on key issues live, on demand as well as through pod cast download. If interested in hosting a talk radio show on VoiceAmerica Network, contact Jeff Spenard, President of Internet Radio at 480-294-6417 or at jeff.spenard @ voiceamerica.com.

Contact Senior Executive Producer Sandra Rogers at 480-553-5756 for advertising and sponsorship information or other show details.

ABOUT Nancy Lin:
Nancy is an executive coach and the founder of Change Agent SF, ( www.changeagentsf.com) which helps leaders to transform the way they look at their business and leadership. Nancy brings to her executive coaching a strong understanding of business, having worked in marketing for Yahoo, DHL, Johnson & Johnson and Pepsi in the US and international markets and driven strong growth with innovative business strategies. She has an MBA from The Thunderbird School of Global Management.

She is also the radio show host and producer of “Business Reinvention with Nancy Lin” on Voice America, as well as a motivational speaker. She has spoken at Google, Visa and HP events. Some of her articles are available at changeagentsf.wordpress.com.

Prior to coaching, Nancy worked in rural Tanzania with impoverished farmers and created training programs to help improve food sufficiency. She also worked as a volunteer in Mexico, helping to fundraise and expand a school dedicated to advanced midwifery training for young indigenous women. Nancy also helped bring on the first corporate sponsor and the first Mexican foundation to back and provide financial support for the school.

About VoiceAmerica/World Talk Radio, LLC:
World Talk Radio, LLC is the world leader in online media broadcasting and the largest producer and distributor of live internet based talk radio and TV, delivering over 1,000 hours of programming weekly on its VoiceAmerica™ Network ( www.voiceamerica.com) and WorldTalk Radio Network ( www.worldtalkradio.com) as well as live and on-demand video content on VoiceAmerica.TV ( www.voiceamerica.tv). Featuring more than 200 hosts broadcasting to eight niche community based channels: its flagship VoiceAmerica™ Variety Channel, VoiceAmerica™ Health & Wellness Channel, VoiceAmerica™ Business Channel, VoiceAmerica Sports, 7th Wave Channel, The Green Living Channel, VoiceAmerica Kids Channel and World Talk Radio Variety Channel. VoiceAmerica™ TV offers targeted and exclusive video programming channels. World Talk Radio, LLC is one of the pioneers in internet broadcasting, producing and syndicating online audio and video, offering an innovative, effective and comprehensive digital broadcast platform. Digital Publishing through its 10 years of broadcast and media experience along with our seasoned staff of Executive Producers, Production and Host Services Group, World Talk Radio, LLC provides an internet radio and video platform for new, emerging and veteran media personalities to expand and monetize their business and brand in an online digital medium.

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